Sony Ericsson Cell Phone
In 2008, Sony Ericsson, while in the race with LG Electronics for the world’s third largest mobile phone sales , began to bear the brunt of a position too close to the midrange. Yet it was this same position, with its ranges Cyber-Shot and Walkman, which had ensured its success in previous years, to the point of pushing Nokia to offer in their turn mobiles dedicated to the musical world, and we are talking here about the XpressMusic. The manufacturer also has somewhat floundered when sales of smartphones have started to take off.
Symbian giving Nokia a huge reason to be a fierce competitor , Sony Ericsson quickly found itself with a low offers relatively to its competitors while the midrange deflating under the pressure of two extremes: basic cell phones and smartphones. Aware of their weaknesses and not longer able to enter in competition with a mid-range models ended up stacking without bringing out the specifics, the group has opened a new market by launching the Xperia line, made with a cellphone positioning more market oriented and able to convey a true identity.
On the mean time , and to catch up on smartphones, the company turned to Microsoft and its Windows Mobile system and, more recently, around Android. The announcement of the first model of this new series, the Sony Ericsson Xperia X1 Windows Mobile, has shown a commitment to innovation with a cellphone successfully completed and a touchscreen interface specific, but that did not stop the serious decline in sales beginning in 2008 and intensified in 2009.
The Sony Ericsson Xperia X1 has been a long time before arriving on the market and the concept of dynamic interface with the tiles did not really have the impact they hoped for . However, Sony Ericsson has given the image of a company able to leave the high-range handsets, enhanced image with Satio, one of the first smartphones launched to have a 12 megapixel sensor.
Satio belongs to a group of separate cellphones of the series and more Xperia oriented entertainment and interactivity with domestic equipment. But the global economic crisis has been a very critical point and sales have continued to decline while the group has implemented a restructuring plan. By the end of the year 2009, the company has passed 14.6 million cellphones, far from its levels two years ago but is now more focused on more profitable segments smartphones. In its restructuring plan, the goal is to return to financial balance by the end of 2010.
If Motorola has chosen to focus in short term on a range of devices operating with Android, it is still trying to develop devices with other systems and not as expected Sony Ericsson has made the opposite choice and pursue a multi- OS development program .11